Super Bowl Shocker: Marvel & DC’s Big Four Skip Ad Blitz!

Super Bowl Shocker: Marvel & DC's Big Four Skip Ad Blitz!

Thescreescore – As the excitement for Super Bowl 2026 builds, a surprising report from industry insiders has revealed that some of the most anticipated cinematic blockbusters from both the DC Universe and the Marvel Cinematic Universe will be conspicuously absent from the highly coveted advertising slots. This unexpected turn of events means fans eager for new glimpses of Avengers: Doomsday, Spider-Man: Brand New Day, Supergirl, and Clayface will have to wait beyond the big game.

According to a recent Deadline dispatch, neither Marvel Studios nor Warner Bros. is slated to unveil new footage during the Super Bowl’s commercial breaks. For DC Studios, Warner Bros.’ decision to forgo Super Bowl advertising entirely effectively removes Supergirl and the upcoming Clayface feature from the promotional lineup. This marks a rare moment for both superhero giants to collectively bypass such a significant marketing platform for their tentpole releases.

Super Bowl Shocker: Marvel & DC's Big Four Skip Ad Blitz!
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All four of these major comic book adaptations have completed their principal photography and are currently navigating various stages of post-production. Avengers: Doomsday, a pivotal installment in the MCU’s Multiverse Saga, is reportedly gearing up for reshoots this spring, ahead of the commencement of Avengers: Secret Wars filming later in the summer. Audiences previously caught individual teasers for Doomsday during screenings of Avatar: Fire and Ash in late 2025 and early 2026, building a quiet anticipation.

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On the DC front, Supergirl, which will introduce Milly Alcock as the Girl of Steel, already debuted its first trailer in December, offering a compelling look at Kara Zor-El in action. Meanwhile, Clayface is poised to make history as the DCU’s inaugural R-rated film, bringing the iconic Batman antagonist to live-action. Starring Tom Rhys Harries as Matt Hagen, the horror-infused narrative promises to delve into the chilling transformation of the shape-shifting villain.

Perhaps the most unexpected omission from the Super Bowl trailer roster is Sony Pictures’ Spider-Man: Brand New Day. With its theatrical release less than six months away, the absence of fresh footage has certainly raised eyebrows among fans and industry observers alike. As of now, Sony has yet to indicate when the first official trailer for this Phase 6 MCU entry will finally swing into view.

Despite the lack of a Super Bowl spotlight, the release calendar for these highly anticipated films remains set. Supergirl is slated to soar into cinemas on June 26, followed by Spider-Man: Brand New Day on July 31. The gritty Clayface is scheduled for a September 11 premiere, while Avengers: Doomsday will cap off the superhero cinematic year on December 18, promising a grand finale for 2026. The strategic decision to bypass the Super Bowl’s massive audience for these blockbusters suggests a different, perhaps more staggered, marketing approach is in play, leaving fans to ponder what other surprises the studios have in store.

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