Thescreescore – Hasbro is set to unleash a formidable new wave of merchandise for the highly anticipated Spider-Man: Brand New Day, and Thescreescore has obtained an exclusive first look at the collection. This exciting reveal offers fans a tantalizing glimpse into the film’s action-packed world, featuring an array of kid-focused action figures, immersive role-play gear, and dynamic vehicles. Most notably, the lineup provides the first official confirmation of the "Savage Hulk" moniker in connection with Brand New Day, igniting speculation about the long-awaited return of Bruce Banner’s most ferocious alter ego to the Marvel Cinematic Universe.
Arriving in Summer 2026, perfectly timed with the film’s theatrical debut, this Hasbro collection heavily emphasizes both the web-slinger and the gamma-powered giant. The toys are designed for interactive play, boasting smashing actions, authentic sound effects, and even projectile launchers. The explicit use of "Savage Hulk" directly references the colossal, enraged green form of Mark Ruffalo’s character, a persona largely absent from the MCU since the dramatic events of Avengers: Infinity War. This revelation alone is enough to send ripples of excitement through the fanbase, suggesting a pivotal role for the Hulk in Peter Parker’s latest adventure, potentially echoing hints seen in earlier trailers regarding Banner’s transformation capabilities.
Let’s dive deeper into the upcoming Hasbro Spider-Man: Brand New Day merchandise, exploring the key features, characters, pricing, and how each item connects to the unfolding narrative of the Marvel Cinematic Universe.
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Hulk Gamma Smash Fists
- Price: $24.99
- Release: Summer 2026
Prepare for gamma-powered role-play with these immersive fists! Designed for fierce action and adventure, the Hulk Gamma Smash Fists allow young fans to embody the raw power of the Hulk. Kids can lift and lower their arms in a mighty smashing motion to activate two distinct angry modes: Classic Angry Mode and Savage Angry Mode. Inspired by Marvel Studios’ Spider-Man: Brand New Day, these fists are perfect for recreating epic battles and imagining new, powerful adventures within the MCU.
Savage Hulk Talk’n Electronic Mask
- Price: $29.99
- Release: Summer 2026
Unleash the roar of the Savage Hulk with this interactive electronic mask. Boasting over 10 authentic sound effects and phrases, this role-play toy features dynamic moving eyebrows and an opening mouth. What makes it truly unique is its kid-activated design: as children open their own mouths while wearing the mask, Hulk’s mouth will mimic the action, triggering awesome sound effects. With design cues taken directly from Marvel Studios’ Spider-Man: Brand New Day, this mask offers an unparalleled experience for imagining powerful Hulk transformations.
Savage Smash Hulk
- Price: $29.99
- Release: Summer 2026
Bring the thunderous power of the Hulk to life with the Marvel Savage Smash Hulk action figure. This collectible 2-in-1 figure promises fierce action and adventure, delivering a gamma-powered boost to playtime. By lifting and lowering the figure’s arms in a smashing motion, kids can cycle through two distinct angry play modes: Classic Angry Mode and Savage Angry Mode. Drawing inspiration from Marvel Studios’ Spider-Man: Brand New Day, this figure is an ideal gift for young fans eager to recreate favorite MCU scenes and craft their own heroic sagas.
Spider-Man 2-in-1 Super Chompin’ Tank
- Price: $39.99
- Release: Summer 2026
Gear up for high-octane adventure with Spider-Man’s 2-in-1 Super Chompin’ Tank vehicle. This versatile toy allows young heroes to seamlessly switch between Street Mode and Off-road Mode, facilitating imaginative chases and daring battles. Inspired by Marvel Studios’ Spider-Man: Brand New Day, the tank features a cockpit spacious enough for two ActionVerse 4.5-inch figures (sold separately) and boasts cool web fangs that can secure an additional figure. Adding to the excitement, it includes a projectile launcher with two projectiles, ensuring plenty of web-slinging action.
Spider-Man Nerf Web Strike Blaster
- Price: $24.99
- Release: Summer 2026
Swing into superpowered playtime with the Marvel Studios’ Spider-Man: Brand New Day Web Strike Blaster. This role-play toy stands out with its cool glow-in-the-dark deco and impressive double-barreled blasting action. Simply load two darts into the blaster’s barrels, pull back the rear handle to prime, and press the button to fire darts one at a time. With a design directly influenced by the MCU film, this blaster is a fantastic addition to any Spider-Man costume or collection.
Spider-Man Wisecrackin’ Glow Mask
- Price: $29.99
- Release: Summer 2026
Let the iconic thwips and witty quips fly during action-packed playtime with the Spider-Man Wisecrackin’ Glow Mask. By pressing a button on the side, kids can activate over 30 unique sounds and phrases, complemented by patterned eye lenses that light up and react to the different sayings. Inspired by Marvel Studios’ Spider-Man: Brand New Day, this mask allows children to fully immerse themselves in Peter Parker’s world, recreating beloved scenes and inventing new adventures.
Power-Charge Spider-Man
- Price: $49.99
- Release: Summer 2026
Thwip into supercharged action with the impressive Power-Charge Spider-Man figure. Standing at 14.5 inches tall, this cool Spidey toy offers three exhilarating modes of play, each featuring unique lights, sound effects, and phrases. A simple press of the chest button activates modes like Anti-Gamma Mode, Web-Tracking Mode, and Power-Web Mode. With an intuitive twist activation, rotating Spider-Man at the waist in one direction unleashes a powerful punch, while twisting in the opposite direction blasts a web projectile, making it a dynamic addition to any Super Hero collection.
More Spider-Man: Brand New Day Products Are On The Way
These Hasbro toys represent just a fraction of the extensive merchandising rollout planned for Spider-Man: Brand New Day, which is slated to hit theaters on July 31, 2026. Disney Consumer Products is orchestrating a vast array of items across numerous categories. Thescreescore has also exclusively revealed upcoming LEGO sets and additional products from Mattel, hinting at a truly comprehensive collection for fans.
Collectors can also anticipate exciting releases from Funko, alongside a wide range of apparel, footwear, and accessories from renowned brands such as Adidas and Crocs. While film-inspired products are scheduled to begin rolling out on May 31, several Spider-Man collaborations from partners like Gap, Old Navy, and Pandora are already available, allowing fans to celebrate the web-slinger ahead of his new cinematic journey.
The film’s intriguing premise sees Peter Parker living in isolation, forgotten by those he loves, dedicating himself entirely to his Spider-Man duties. As crime spirals, he confronts a perilous physical transformation that threatens his very existence, coinciding with the emergence of a powerful new adversary. Directed by Destin Daniel Cretton and penned by Chris McKenna, Erik Sommers, Steve Ditko, and Stan Lee, Spider-Man: Brand New Day promises to be a pivotal chapter in the MCU, and these new toys offer a thrilling preview of the adventure to come.
Release Date: July 31, 2026
Director: Destin Daniel Cretton
Writers: Chris McKenna, Erik Sommers, Steve Ditko, Stan Lee
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